Re-Branding · De-Branding · Me-Branding ·
Re-Branding · De-Branding · Me-Branding ·
We help artists, collectives and cultural projects think about their work like a living ecosystem – not a never-ending to-do list. We don’t tell you what to paint / film / compose / perform. We help you understand why, for whom, and what future you’re quietly building with it.
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We work with you on three layers:
Your Story
What is the narrative that sits underneath your work?
How do you talk about it in a way that feels true to you – and still lands with curators, funders, collaborators?
What do you actually want to be known for in 5–10 years?
Your Future
We pick a year – let’s say 2035 or 2048 – and imagine that your practice has grown into the most interesting version of itself.
From there, we look backwards: What had to happen? Which doors did you say yes to? Which did you close?
This turns vague “goals” into an actual map.
Your Structure
Focus (what to drop, what to double down on)
Formats (residencies, collaborations, editions, teaching, side-projects)
Rhythm (how to protect time for deep work, not just requests and admin)
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It’s not:
A classic coaching session with sticky notes and forced vulnerability
A corporate brand workshop in disguise
A lecture about how you “should post more on Instagram”
It’s more like:A long, sharp, slightly time-travelly conversation about who you are becoming
A friendly, rigorous mirror for your practice, your patterns, and your blind spots
A space where you’re allowed to be ambitious and confused at the same time
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We’re a good fit if you:
Have already built some body of work – but you’re not sure what the next level looks like
Are tired of improvising your career year by year
Feel that your work is about something bigger than just “content” or “product”
Want a strategy that still feels like you, not like a brand manual
We might not be the right match if you:Just want quick tips on growing your follower count
Are only looking for funding opportunities (we’re happy to talk about positioning, but we’re not a grant office)
Don’t want anything to change
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After working with us, you’ll have:
A future narrative: a clear story of where you’re heading and why it matters
A handful of concrete decisions: what to stop, start, and continue
1–3 strategic formats that match your work (not just random “projects”)
Language you can reuse for bios, applications, conversations and collaborations
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We keep it simple and transparent.
For individual artists we usually offer three formats:Future Session (1 × 4 hours)
A focused, one-off session to look at where you are now and where you want to go.
—Good for: decision-making, clarifying next steps, testing if we’re a fit.Artist Strategy Sprint (3 sessions over 4–6 weeks)
From “vague direction” to a concrete future narrative and a small plan.
—Good for: moments of transition (new city, new gallery, new line of work).Longer-term accompaniment (3–6 months)
Ongoing strategic sparring as your projects unfold.
—Good for: artists who are building a new chapter (studio, collective, practice shift).
If you’re interested but unsure about budget, talk to us.
We’d rather see good work in the world than lose you to a spreadsheet.Translation: If there’s a genuine fit, we’ll try to find a way.
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Short answer:
Between Berlin, Athens and the internet.
Longer answer:Online
Most of our sessions happen on Zoom/Meet, because our clients are scattered across cities and time zones. It’s low-drama, high-focus and works surprisingly well for deep conversations.In person – Berlin
We’re based in Berlin and occasionally offer in-person sessions – in our studio, on a walk, or (soon) on our boat as part of the Arcona Boat & Swim Club.In person – elsewhere
For residencies, festivals or institutions, we’re happy to travel and build formats on site – from one-day labs to longer workshops with groups.
You don’t have to be in the “right” city to work with us. You just need a half-stable internet connection and a practice you care about. -
Because the world doesn’t just need more “content”.
It needs artists who act like time travellers: bringing back signals, stories and images from futures that haven’t been built yet.If that sounds like you – or the version of you that’s trying to emerge – we’d love to talk.
Let’s time-travel your practice.
Drop us a line, send us a link to your work, and we’ll see what kind of future we can unpack together.
Get in touch to schedule a chemistry meeting